Eudia Announces 'Expert Digital Twins' and New ServiceNOW Partnership at Lighthouse 2026

Consumer Goods

Duracell shifts from billed hours to billed outcomes with Eudia’s AI Contracting MIND

50%

Savings on contracting costs with Eudia’s AI Contracting MIND

About

Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, specialty cells, and rechargeable power solutions. Founded in 1964 with roots in the 1920s, the company is famous for its copper-and-black design and is currently owned by Berkshire Hathaway, operating as a top consumer brand with a strong focus on long-lasting, reliable energy.

Industry

Consumer Goods

Company size

3,000 Employees

Founded

1924

Share

"Eudia helps us take contracting out of the heads of his most critical legal leaders, freeing them to focus on higher-value work across the business. So, the rest of our team is no longer forced to choose between speed and comprehensiveness, or leave the business waiting."

Gary Hood

Chief Legal Officer

The Old Rule

Knowledge Held Hostage

Contract data lived siloed in PDFs, emails, and SharePoint—Duracell’s own institutional knowledge held hostage by its format. Finding their precedent position on indemnity meant 40 billable hours to review documents they'd already paid to review three times before. Institutional memory was tribal; prior positions and pricing terms were hard to find; and the legacy law hourly model kept creeping up with little change in delivery—same Word templates, same review process, just 10% more expensive each year.

Legal was forced to choose between speed and comprehensiveness while the business waited. Duracell rejected that trade-off.

The Ah-Ha Moment

From Weeks to Minutes

Duracell combined two moves. First, they embedded a Contracting MIND to help run day-to-day contracting redlines, negotiation support, progression to signature, and escalation paths—on a predictable, fixed-fee basis. Second, they turned static contracting history into a custom contract insights solution, extracting pricing, rebate, and margin-relevant clauses across legacy documents and linking them to Sales/Finance data. Now Legal could answer margin and posture questions before negotiations, highlight renegotiation targets, and keep the cycle moving—without defaulting to outside counsel.

Adoption accelerated because the program was funded by re-allocating outside-counsel dollars (not a new tech line) and because the team could retrieve their own data in minutes, not weeks.

The New Belief

Fewer Trade-offs and Visible Impact

Legal’s value is measured in outcomes at business speed. With Eudia's AI-Augmented Contracting solution handling contract execution and the custom contract insights solution converting history into posture, Duracell operates as a strategic signal generator: consistent redlines, clause benchmarks, and decision-ready insights on pricing, rebates, and risk that Sales and Finance can act on immediately. Judgment stays human where it matters; repetitive tasks are automated; and every matter feeds playbooks and decision memory, so each new agreement makes the next faster and smarter.

The result: fewer trade-offs, tighter alignment with the business, and visible commercial impact—managed contracting that pays for itself because it powers insights across the portfolio.

The Future

AI-Native Contracting

Duracell is scaling the model across business units without adding headcount. The secondee remains the front-line engine for contracting while outputs feed a durable, searchable Company Brain. The contract insights solution expands into broader commercial levers (rebates, escalators, leakage), giving the enterprise forward-looking posture—not just historical review. Performance stays transparent through SLAs/KPIs, and the budget story shifts from variable hourly spend to predictable fixed fees. Starting with contracts created a low-risk on-ramp; now the capability compounds.

See how enterprise teams are winning with Eudia

VIEW ALL SUCCESS STORIES

Graybar cuts contract review from 4 hours to 5 minutes with Eudia’s AI M&A MIND

98%

Faster diligence on mergers and acquisitions

Graybar cuts contract review from 4 hours to 5 minutes with Eudia’s AI M&A MIND

98%

Faster diligence on mergers and acquisitions

Graybar cuts contract review from 4 hours to 5 minutes with Eudia’s AI M&A MIND

98%

Faster diligence on mergers and acquisitions

Cargill turns contract data into institutional intelligence with Eudia’s Contract Insights

50%

Reduction in contracting research time

Cargill turns contract data into institutional intelligence with Eudia’s Contract Insights

50%

Reduction in contracting research time

Cargill turns contract data into institutional intelligence with Eudia’s Contract Insights

50%

Reduction in contracting research time